The Aliento a Tequila (or The Spirit of Tequila) exhibition explores and celebrates the landscape, culture, and traditions that gave birth to tequila, Mexico’s national drink. In this series, photographer Joel Salcido includes the original distilleries that literally founded the industry, as well as several artisanal tequileras committed to the ancestral ways of making tequila from harvest to bottle. Salcido’s photographs, together with the bilingual Spanish/English texts, reveal not only the tequila making process but also the region’s traditions of culture and religion. Aliento a Tequila celebrates a craft that is rooted deep in the culture of Mexico and connects viewers with the labor and place that produces this popular spirit. See this exhibit now at the Temecula Valley Museum.